The Growth Seat

Category: AI Marketing

  • AI Slop is Making Everyone Sound Alike: Insights From 100 Marketers

    AI Slop is Making Everyone Sound Alike: Insights From 100 Marketers

    The article discusses the challenges of “AI slop,” referring to poor-quality AI-generated content with the risk of misinformation. A survey of marketing professionals shows a high awareness of this issue, highlighting the need for human oversight and better accuracy tools. Recommendations include developing guidelines, fostering accuracy, and implementing quality metrics to enhance content integrity.

  • The Day AI Upsold My Frustration: Getting Artificial Empathy Right

    The Day AI Upsold My Frustration: Getting Artificial Empathy Right

    A cheerful bot for a subscription service ignored three double charges and tried to upsell you instead. Sounds familiar? ServiceNow’s 2025 Consumer Voice research reports that 92 percent of consumers still struggle with chatbots. But there is a better path: Artificial Empathy. It is the ability of AI to detect emotional signals and craft a…

  • AI shattered the rules. Transformational leaders must rewrite them

    AI shattered the rules. Transformational leaders must rewrite them

    OpenAI has transitioned to AI consulting, reflecting rapid changes in business driven by artificial intelligence. Effective leadership in this new landscape requires a blend of vision, technical understanding, and human empathy. Transformational leaders must navigate AI’s complexities, fostering a culture of continuous learning and ethical oversight to ensure collaboration between humans and AI.

  • Will AI Replace Marketers? Confronting The Human Gap in Marketing AI

    Will AI Replace Marketers? Confronting The Human Gap in Marketing AI

    AI isn’t replacing marketers, but it is reshaping the skills, roles, and workflows required to thrive. The companies seeing returns on AI marketing investments aren’t just automating tasks. They’re rebuilding teams. This article explores how to bridge the human readiness gap and lead AI transformation from inside out.

  • When AI Fails: Hallucination, Compliance, and Brand Risk

    When AI Fails: Hallucination, Compliance, and Brand Risk

    AI is fast, but not flawless. From hallucinated facts to off-brand tone and compliance risks, this post breaks down what generative AI still can’t do—and how to work around it. Get a practical cheat sheet with prompts that improve accuracy, tone, and control across your marketing workflow.

  • Real-Time Resonance: A Guide to Vibe Marketing with AI

    Real-Time Resonance: A Guide to Vibe Marketing with AI

    AI can power a live “culture radar” that tailors every message on the fly. Vibe marketing lets one strategist launch and optimize campaigns in hours, not weeks, matching audience mood with brand purpose. The payoff: leaner teams, higher emotional resonance, and revenue gains without the cost drag of bloated headcount.

  • AI Orchestration Explained: How to Unify Your Marketing AI Stack And Boost Performance

    AI Orchestration Explained: How to Unify Your Marketing AI Stack And Boost Performance

    Feeling buried under disconnected AI tools? Learn how AI orchestration unifies models, agents, and data into one smart workflow. We unpack what orchestration is, why it beats old-school automation, five steps to launch, and fixes for privacy, legacy tech, and team readiness. Start turning chaos into compounding growth right away.